Fast-casual Mexican Chain Appoints Restaurant Marketing Titan to Executive Roster
Behind every great burrito is the team who helped make it and Pancheros Mexican Grill just added a major new ingredient to the brand’s recipe for success – Ryan Murrin.
The fast-casual Mexican restaurant chain announced today that it has appointed experienced restaurant industry marketer Ryan Murrin as vice president of marketing.
Murrin brings more than 15 years of marketing and advertising experience to his new role at Pancheros. Prior to joining Pancheros, he served as the head of advertising, and research at another fast-casual Mexican concept, overseeing the brand’s integrated marketing and media strategy as well as consumer insights, sports sponsorships, direct response and lifecycle marketing initiatives for more than 2,400 of the brand’s restaurant locations.
“As an Iowa native who discovered Pancheros in college, this is a brand I’ve always been passionate about and had a lot heart for,” said Murrin. “Pancheros has built an amazing brand, and I’m honored to be part of the team. I look forward to building insight and data driven marketing programs as the brand continues to grow nationwide.”
Murrin’s addition to the Pancheros team comes at a very exciting time for the brand, as it continues to expand nationwide through its franchising plan to ink multi- and single-unit agreements in several mid-sized markets throughout the Midwest, East Coast, and in areas contiguous to its existing markets.
“Ryan has a tremendous amount of marketing and industry experience that will greatly support us and our franchisees in increasing brand awareness and recognition, loyalty and growth,” said Rodney Anderson, CEO and founder of Pancheros. “We’re excited to see the big things that are certain to come with a player as talented and experienced as Ryan on our team.”
Pancheros stands apart from other big-name burrito concepts because of its quality ingredients, fast service and burritos better built. However, almost anyone would agree the most distinguishing factors for Pancheros are its innovations – the fresh-pressed tortillas and proprietary ingredient mixing spatula, BOB the Tool.
The brand’s pursuit to build the perfect burrito dates back to 1992, when Pancheros founder Rodney Anderson opened the doors to his first restaurant in downtown Iowa City, Iowa. Since then, the brand has grown into 13 states with approximately 70 locations.
Read the orginal story on www.franchising.com