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Taking on the Other Guys

Franchises: Taking on the Other Guys

By: Dan Gentile

While no restaurant chain has ever seen a meteoric rise quite like Chipotle franchises, a select few are proving you don’t need to serve 6-ton burritos to achieve fast-casual stardom. Predicting this type of success isn’t easy, but there are tell-tale signs: a bulletproof concept, smart expansion strategy, and practical use of tinfoil are all solid indicators that a new chain might soon arrive at a corner near you. These are our best bets, ranging from tiny local chains that’ve yet to step outside their hometowns to well-established regional players that still have plenty of territory left to settle.

giant franchises

Est. 1992, Iowa City, IA
What they do: Burritos with fresh tortillas and ingredients that are thoroughly mixed together with what they call “Bob the Tool”
Why they might blow up: They carve out their own section of the burrito-market pie by upping the ante on ingredients and combating one of the food group’s biggest pet peeves, uneven distribution of filling wealth.


Read the original post on: www.huffingtonpost.com